BROTHERS IN ARMS Studio Gearbox Software Joins Rapidly Expanding Embracer Group

Mechanic:

Source: Embracer Group

Category: Video Game Industry

BROTHERS IN ARMS Studio Gearbox Software Joins Rapidly Expanding Embracer Group

The ever-expanding Embracer Group has just got a whole lot bigger, as Gearbox Software — the award-winning creators of the Brothers in Arms and Borderlands series — officially joins forces with the Swedish behemoth. The acquisition may cost Embracer north of $1,3 billion when it's all said and done — but the final price depends on the Aliens: Colonial Marines company's financial results in the next few years.

"Gearbox is arguably one of the most creative and valuable independent developers in the world. We believe that the resources offered by Embracer will position Gearbox for continued significant growth in the years to come," Founder and CEO of Embracer Group Lars Wingefors said.

According to Gearbox Software Co-Founder and CEO Randy Pitchford, "Lars’s vision of Embracer as an allied partner group committed to fuelling and accelerating the ambitions of a series of decentralized, successful entrepreneurial member companies while magnifying the collective value and advantages of diversification across the entire group is the most brilliant strategy and design for short, medium, and long-term success in this industry that I have worked in during 30 years. The feeling at Gearbox is that we're just getting started and this transaction is not merely a stimulant for the talent of our employee-owned company, but a propellent for the exciting future we have planned."

Pitchford will continue to lead the Frisco-based team, and he and his employees will also "jointly become a significant shareholder in Embracer." It's probably worth remembering that the company's latest in-house production — 2019's FPS Borderlands 3 — was published by 2K Games.

Although Gearbox is best known for creating some of the most discussed shooter games in recent history — including Duke Nukem Forever and the aforementioned threequel — the American studio recently tried to flex its publishing arm. Sadly, their next-gen Godfall has seemingly failed to attract a wider audience.

The Embracer Group empire currently consists of 4 well-known subsidiary companies — THQ Nordic, Saber Interactive, Koch Media, and now Gearbox Software — which have their own subsidiaries — such as Gunfire Games (Darksiders III), Piranha Bytes (Gothic), Experiment 101 (Biomutant), 4A Games (Metro), New World Interactive (Insurgency), Dambuster Studios (Homefront: The Revolution), Flying Wild Hog (Shadow Warrior), Volition (Saints Row), and Warhorse Studios (Kingdom Come: Deliverance).


ABOUT THE AUTHOR: Bartosz Sobczak - Owner, Editor-in-Chief

TYMCZASOWE PROFILOWE

Lawyer by day, video game reporter by night. Long-time fan of the Mass Effect, Age of Empires, Prince of Persia, BioShock — especially the second one — and Splinter Cell series (who still believes that the best is yet to come). Tries his hardest to shine a new light on the Polish game-development scene. Gameplay Mechanix is his biggest passion project to date. Often listens to old episodes of The Late Late Show with Craig Ferguson while writing. Privately a cat person.

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